Monday, September 16, 2019


Manchester United would stand to lose out on significant sponsorship revenue through Adidas should they fail to qualify for the Champions League this season, by either not finishing fourth in the Premier League or failing to win the Europa League.



United signed their current kit deal with Adidas back in 2015 for £750million after switching from Nike, who had been the club's sponsors for 13 years.

The deal between United and Adidas has been paramount in terms of being one of the club's main sources of revenue.

However, there is a clause within Adidas' contract with United that states that if Ole Gunnar Solskjaer's side fail to secure Champions League football in two consecutive years the sportswear brand reduce their payment by 30 per cent.

United finished sixth last season meaning it is vital the club secure Champions League action for next season.

It is the same fate in which Man Utd were faced with back in the 2015/2016 season when the team finished in fifth place behind Tottenham Hotspur on goal difference.

As reported back in April , there are other financial factors as to why securing elite European football is so important for the club - TV revenue being one of many.

Under the old three-year cycle of broadcasting rights, from 2015/16 to 2017/18, the club earned only £2.5million more for winning the Europa League in 2017 than a last 16 Champions League finish last season from combined broadcasting and match day revenues - £48.5 million vs £45.9 million.

Fans have not witnessed Champions League success for over 10 years and will surely become even more impatient if the team do not even qualify to compete in the competition next year.

On paper, Manchester United have been handed an easier group in the Europa League this year and the last time they played in the competition, in 2017, they lifted the trophy, beating Ajax in the final.

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